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Software of the Month Club 1996 April
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5.DET
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1996-01-29
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143 lines
24, 74, 1, 4, 159, 1, 0
[RD,RD]
[BK,WH] ELECTRONIC PUBLISHING IS THE FUTURE
[MG,MG]
[YW,LB]â█████████████████████████████████████████████á[LB,LB]
[WH,BK]▓▓▓▓▓ IS ELECTRONIC PUBLISHING FOR YOU? ▓▓▓▓▓[LB,LB]
[YW,LB]███████████████████████████████████████████████[LB,LB]
[BK,LC] ┌────────────────────────────────────┐ [LB,LB]
[BK,LC] │ Some principles to think about │ [LB,LB]
[BK,LC] └────────────────────────────────────┘ [LB,LB]
1. You may have a book manuscript or idea that appeals
to a specific, but perhaps small, audience.
2. You're fed up with the rat race of dealing with
editors who promise to reply to your submission in
"six to eight weeks," then take thirteen weeks to
send you a mass-produced rejection slip.
3. You have the vision to get excited about creating
a part for yourself in the cyber revolution that's
changing the world more than anything since Johann
Gutenberg invented movable type about 1437.
[BK,LC] ┌───────────────────────────────────────────────┐ [LB,LB]
[BK,LC] │ If you fit in there somewhere, here │ [LB,LB]
[BK,LC] │ are details to consider. │ [LB,LB]
[BK,LC] └───────────────────────────────────────────────┘ [LB,LB]
[BK,YW] 1. How to grab their interest. [LB,LB]
A survey made in 1993 showed that "most people" are
willing to read "only two screens," before moving
on to something else.
It's impossible to evaluate the significance of
that information without some knowledge of
conditions of the survey. However, people will read
-- on screen or elsewhere -- [BK,YW] anything in which [LB,LB]
[BK,YW] they're interested. [LB,LB] [RD,WH] F [LB,LB]
[BK,YW] 2. How to keep them interested. [LB,LB]
Quick, what's the world's most interesting subject?
Sex, of course. If you have something to say on
that subject, say it in an interesting manner,
and display it in a way that continually moves
the eyes into it, most people will read every word.
(Even though some refuse to admit it). [RD,WH] G [LB,LB]
[BK,YW] 3. But what about a more prosaic subject? [LB,LB]
Same principle. Write it in an interesting manner,
display it with effective page design, and people
for whom you wrote it will read it.
Eighty percent of men and a high percentage of
women will read anything on how to get a better buy
on the next car -- new or used.
You now can buy, in book stores, a CD-ROM e-book on
home repair. It may bore you, but many men and
women who pride themselves on refusing to pay
plumbers and carpenters, buy it. They don't use it
for a doorstop.
[BK,YW] 4. What about e-novels? [LB,LB]
At this moment an e-novel is rare, but not unheard
of. Nobody who pretends to authoritative knowledge
admits to knowing the future of e-novels -- or
e-books in general -- but everyone assumes the
market will develop along with other phases of
cyberspace.
As mentioned earlier, everyone [LG,LB]▄▄▄▄▄▄▄▄▄▄[BL,LB]
involved agrees it's going to be [LR,LG] ≡ ≈ ° ∙ ¢[DG,LB]█[BL,LB]
[LG,LB]▀[LG,DG]▀▀▀▀▀▀▀▀▀[DG]█[BL,LB]
Major book publishers have departments devoting
full time of several people to tracking and evaluat-
ing developments related to e-books. They're plan-
ning and preparing for the time the e-book market
explodes into rampant demand.
[BK,LC] IMAGINE, IF YOU WILL, [WH,LB] a woman who reads two or
three Romance novels a week. Traveling with her
notebook computer, she kills half-an-hour in an
airport terminal, two hours on the plane, and three
hours in her hotel room.
Would she read a Romance on her notebook? Would she
buy a floppy containing four or five novels at half
the cost of paperbacks?
How about mystery novels and mainstream novels?
How about a non-fiction expose of skulduggery
inside the beltway, with full color pictures of the
subjects, and colored maps and charts to help
explain it all?
Would business travelers read them on their note-
books? Well . . . some would and some wouldn't.
So what else is new?
[BK,LC] TODAY'S BOTTOM LINE: [WH,LB]
E-publishing may be right for an unpublished
novelist who's fed up with the print publishing rat
race and wants to get exposure for a novel at almost
no expense, earning a few dollars that will dribble
in over several years.
[BK,YW] 5. HOW DO YOU SELL E-BOOKS? [LB,LB]
If you can find a viable answer to that question
today you can be rich in six months. Put it into a
short e-book and name any affordable price. Almost
anyone concerned with e-publishing would pay $25
for the disk or a SoftLock password to unlock the
downloaded book. At $100 there'd still be a good
market.
Time-Warner, Ballentine, Disney or Microsoft might
pay you some BIG BUX for the knowledge. At this
point everyone is searching for the answer; some
are experimenting and making sales in various ways.
[RD,WH] H [LB,LB]
[MG,MG]
[BK,YW] THE FUTURE IS NOW
[RD,RD]
[LB,WH]⌠ ─── ⌡[LB,LB]